In the News

Condom sales drop in FY21 as lockdown restricts socializing

Mint
The nationwide lockdown of 2020 depressed condom sales by 48% during the first quarter of FY21, an industry body said, adding that it estimates the full-year decline at 35%

Report Predicts 1 Million Unintended Pregnancies As Covid Hits Condom Sales

Outlook
Released by a group of India’s most prominent condom manufacturers and suppliers, India’s first-ever Condomology report shows a 48% dip in condom sales in India during the lockdown in 2020.

‘Condomology report’ answers why India is low on condoms usage

The Statesman
An increase in the number of unplanned pregnancies, unsafe abortions and the rise in the number of STIs serve as a significant barrier for achieving the nation’s goal of sustainable development for the youth.

Why is India’s condom usage so low? First ‘condomology’ report notes social factors

The Print
Citing data from NFHS 4, the report says nearly 80% of men aged between 20 and 24 did not use a contraceptive with their last sexual partner.

India’s ‘first-ever Condomology report’ analyses psychology, misconceptions around condom use

The Indian Express
The term ‘Condomology’ stands for “consumer condom psychology”

‘Condomology report’ looks at the reason behind India’s low condom usage

Mid-day
Condomology stands for Consumer Condom Psychology and aptly describes the context and focus of the report.

Myths, Stigma, Barriers: Report Answers Why India Ranks Low on Condoms Usage

News18
Increase in the number of unplanned pregnancies, unsafe abortions and the rise in the number of STIs serve as a significant barrier for achieving the nation’s goal of sustainable development for the youth.

“Condomology report” answers why India is low on condoms usage

IANS
The report captures and addresses the understanding of the consumer psychology and attitude towards the use of condom

Condom Alliance’s maiden digital campaign asks young people, “kaun dumb hai”

Economic Times
India is rapidly urbanizing and it is projected that by 2030, approximately 40 percent of the country’s population will be living in urban areas.

Before V-Day weekend, Condom Alliance pushes for safe sex and consent in ‘Kaun Dumb Hai’ film

AFAQs
Are you dumb, or do you use a condom? This, my young readers, is the question you need to think over and answer. Moving along, “What’s in a name?” à la Shakespeare’s party joke.

Condom Alliance spreads safety message with ‘Kaun Dumb Hai’

Campaign India
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

Indians didn’t make babies during lockdown, but abortion numbers higher, doctors say

ThePrint
Last year, UN projected India would lead nations that will see post-pandemic baby boom. This was largely attributed to breakdown of contraceptive services during lockdown.

How Indian brands tried to win their consumers’ hearts this Valentine’s Day

BusinessInsider
With Valentine’s Day around the corner, it is finally that time of the year when you let your loved ones know just how much they mean to you or look yourself in the mirror and remind yourself that you are totally worth it.

Condom Alliance launches ‘Kaun Dumb Hai’ campaign

Ad Gully
A group of India’s most prominent condom manufacturers and marketers who represent India’s Condom Alliance announced the launch of “Kaun Dumb Hai” – a new age campaign directed toward youth.

Condom Alliance seeks to help wilting male contraceptive market rise from stagnation

MoneyControl
Condom sales in India have stagnated at a CAGR of 1 percent in recent years; Industry executives say COVID-19 made matters worse

Creative critique from a gender lens: 8-12 February

Campaign India
It was Valentine’s time earlier in the week and relationships are obviously in focus. It is interesting to note how some brands have used Valentine’s Day to promote their products while some others have..

Condom Marketers Come Together To Ensure Healthier Youth In India

The Week
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

Condom Marketers Come Together To Ensure Healthier Youth In India

Business Today
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

Condom Alliance launches “Kaun Dumb Hai” urging the youth to be smart and use a condom

Media News 4 U
A group of India’s most prominent condom manufacturers and marketers who represent India’s Condom Alliance announced the launch of “Kaun Dumb Hai” – a new age campaign directed toward youth.

Condom Alliance targets youth in new ad

MXM India
Condom Alliance has announced the launch of “Kaun Dumb Hai”, a campaign directed towards the youth. Said Vivek Malhotra, Founding Member, Condom Alliance and CEO, Population Health Services India

Condom Alliance brings a new age campaign “Kaun Dumb Hai”

Media Infoline
A new age campaign “Kaun Dumb Hai” directed towards youth has been launched by Condom Alliance, group of India’s most prominent condom manufacturers and marketers.

Headlines for today – Top marketing campaign and activation

12th Cross
Condom Alliance is a collective of companies that market condoms, including Moods, Durex, Skore, KamaSutra, Mithun, Style, and Mast, launched a campaign ‘Kaun Dumb Hai’ about safe The most interesting aspect of the ad is the distinct lack of brand name in it.

Condom Marketers Come Together To Ensure Healthier Youth In India

The Week
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

Condom Marketers Come Together To Ensure Healthier Youth In India

Uni India
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

Condom Marketers Come Together To Ensure Healthier Youth In India

The Week
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

Condom Marketers Come Together To Ensure Healthier Youth In India

PTI News
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

Condom Marketers Come Together To Ensure Healthier Youth In India

New Delhi Times
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

Condom Marketers Come Together To Ensure Healthier Youth In India

India Today
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

Condom Marketers Come Together To Ensure Healthier Youth In India

Yahoo News
The alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

India’s Condom Alliance urges youth to not be ‘dumb’ by believing myths and misconceptions around use of condom

Buzz In Content
The three-month-long campaign ‘Kaun Dumb Hai’, will include a series of digital content that will focus on reiterating the issue and will be used by condom marketers to help reach a larger audience

Addressing the Reproductive Wellbeing of the Indian Youth

Business World
Condom Alliance intends to revive the condom market in India by collectively addressing market constraints and unlocking the untapped market potential to improve reproductive wellbeing of youth in India

The Need To Normalise The Conversation Around Contraceptives

NDTV India
India’s family planning programme is not just a population control programme but also about improving health of women and children

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